ABOUT the brand

COMMITTED TO HIGHEST FORM OF BLACK EXCELLENCE

Our purpose was simple, take all negative stereo-types that AMERICA has used to vilify black men, women, and marriages. We attempt to reverse engineer those stereotypes and create positive  characteristics while celebrating being BLACK. Initially, our vision was only to redefine the black man but there is no way that this movement could done alone, which is why our black queens and marriages have joined this journey.  Lastly, we pledge to always display the highest level of black excellence.